Ownership and Funding

This page provides transparent information regarding the ownership, structure, and funding of Aurora Financials Limited and its official website, aurorafinancials.com.

Legal Entity

Aurora Financials Limited is a privately owned New Zealand Limited Company registered under the New Zealand Companies Act 1993.

Key Details Information
Company Number 2406222
NZBN 9429031662628
Incorporated 16 February 2010
Entity Type NZ Limited Company
Status Registered

Ownership

Aurora Financials Limited is wholly owned and directed by Jonathan Maharaj FCPA, the firm’s founder.

Aurora Financials has no ultimate holding company and is not a subsidiary of any other organization.

Professional Memberships and Recognitions

PrimeGlobal Member Firm

On 29 January 2026, Aurora Financials became the newest member firm of PrimeGlobal in the Asia Pacific region.

  • PrimeGlobal is one of the world’s leading associations of independent accounting and advisory firms.
  • The association comprises over 300 member firms across 120 countries.
  • Membership allows Aurora Financials to connect clients with trusted local experts globally through a community of independent firms.

CPA Australia Recognised Employer Partner

Aurora Financials is recognized by CPA Australia as an approved employer partner, signifying a commitment to professional development and accounting excellence.

Xero Partner

Aurora Financials is an Xero Global Partner, utilizing industry-leading cloud accounting software to serve our clients effectively.

How We Are Funded

Aurora Financials is funded entirely through professional service fees charged to clients for:

  • Audit and assurance
  • Accounting and tax services
  • Virtual CFO services
  • Business consulting

To maintain our independence, we do not receive any of the following for the Aurora Financials website:

  • Advertising revenue
  • Sponsored content payments
  • Commission from product recommendations
  • Third-party funding that influences our advice or content

Our professional advice and editorial content remain completely independent and focused on the best interests of our clients.

Remote First Operations

Aurora Financials operates as a remote-first firm, serving clients across New Zealand and internationally. Our registered office is located in Wellington, New Zealand.

Contact

For questions regarding our ownership or funding structure: