CFO Services

80% of companies that outsource accounting are likely to refer their accountants (2018 survey from Bill.com and CPA.com). They reported higher profits, greater financial insights, and more time to focus on their business.

We get it—startups need unique support, and our interim CFOs know exactly what it takes to help you grow. They become an integral part of your team, using their expertise to drive your success.

Outsourcing CFO duties, along with accounting, bookkeeping, reporting, and payroll, is a smart move for startups needing to preserve cash while focusing on growth.

We offer flexible, hourly services to help you achieve your goals and scale your startup.

Our startup-savvy interim CFOs provide several key functions:

One of the biggest advantages of an interim CFO? The top-notch experience and industry contacts they bring from working with multiple startups and industries. We spot trends, know what works, and what doesn’t. That means we’re always bringing the best, proven practices to your startup.

Preparing for a Board meeting can be a daunting and time-consuming task. Your interim CFO is here to save the day, ensuring your data and presentation are on point and packed with insights. For many of our clients, we even attend and lead Board meetings on behalf of the management team.

For many startups, a merger or acquisition is the ultimate goal. Our interim CFOs are here to master your M&A events, helping with due diligence, negotiating the highest valuation possible, and ensuring everything goes smoothly.

As your startup’s Chief Financial Officer, we help set the financial tone and tenor of your organisation, always keeping an eye on the upward valuation and ensuring that current and future investment is ready to take and use properly.

Our interim and part-time CFOs bring a rock-solid support structure to your startup, freeing up your founding team to focus on what truly matters: driving meaningful growth for your company and its products or services.

The interim CFO builds a dynamic financial model showing how your business should perform when key strategies are executed and milestones are hit.

A critical contribution of the interim CFO? Delivering spot-on, timely, high-quality financial analysis and advice to decision-makers, and seamlessly linking your startup’s strategy to its operating and capital budget.

By designing and producing reports and dashboards, the interim CFO makes the actual financial operation and health of your business crystal clear, measuring it against forecasts and budgets.

Our interim CFOs know exactly what investors love and can connect you to a network of funding sources. While we don’t typically do cold intros, we ensure your startup is as fundable as possible.

The interim CFO builds a culture of accountability, asset preservation, and value generation right from the start.

Our interim CFOs will help you pinpoint a well-reasoned and optimised valuation of your startup, presenting it flawlessly to investors, partners, and potential acquirers.

Benefits of 0utsourced CFOs For Startups:

External CFOs offer scalable services that adapt to your evolving business needs, handling everything from daily accounting tasks to complex financial reporting and analysis.

This flexibility is a game-changer for startups experiencing rapid growth.

Supporting our CFO team is an all-star group of controllers, accountants, and bookkeepers who excel at the day-to-day business functions for startups, including:

  • Day-to-day accounting
  • SaaS accounting expertise
  • Basic bookkeeping
  • Expense entry
  • Expense reports
  • Accounts Receivable (AR)
  • Accounts Payable (AP)
  • Monthly close
  • Report preparation
  • Banking
  • Tax and audit preparation
  • Planning
  • Purchasing
  • Inventory management

Beyond mastering the daily accounting and controller tasks, our team implements top-notch accounting systems and delivers stellar supervision and training for your existing staff—cornerstone elements for building a fully functioning accounting department.

Financial compliance and payroll management come with a lot of risks, like errors in tax filings or employee payments that can lead to penalties and legal issues.

External CFOs are here to tackle these complexities, slashing the risk of costly mistakes.

Plus, they bring an objective perspective to financial management, helping you make unbiased financial decisions and implement checks and balances within your financial operations.

Strong finances give startups the speed and direction they need to succeed.

Founding teams are typically made up of product designers, engineers, and marketers. Finance-related strategies, along with bookkeeping, accounting, reporting, and other back-office tasks, are often distant afterthoughts. But these are essential for a young operation to stay funded and grow at lightning speed. Leveraging CFO-level expertise and sound financial systems from day one brings countless benefits:

  • Avoid or minimise mistakes
  • Optimise cash management
  • Increase success in raising capital
  • Boost team and investor confidence
  • Ensure legal and standards compliance
  • Spot valuation-increasing milestones
  • Increase the chances of  a successful exit
  • Build credibility with the board and investors
  • Build risk and process controls for rapid growth
  • Add experienced senior management to the team

In a young company, every penny counts, and the “cap table” is sacred. Outsourcing CFO, accounting, and HR functions is a game-changer for startups craving the perks of mature financial structures while keeping the monthly burn rate low. Outsourcing delivers better service for less money.

  • Better results
  • Lower/variable costs
  • No sick days or vacations needed
  • Anti-dilutive effect on the cap table
  • Scalable and ready to grow with you
  • Collective wisdom / network of larger CFO team
  • Allow founders to focus on product and growth

By outsourcing back-office financial and payroll functions to our experienced team, clients can pour more of their early-stage capital into real value-generating assets and skip the high costs of building corporate infrastructures internally.

We deliver proven financial infrastructure and operational systems that let our clients do what they do best – create real value, build amazing products and services, and grow their businesses quickly and efficiently.

Our experts seamlessly integrate into your team – designing, building, and maintaining systems that inspire investor confidence and keep everything operating at peak performance.

External CFOs bring a powerhouse of expertise and specialised knowledge, making them a game-changer for startups.

Their skillset with financial regulations, tax laws, and industry standards keep your startup’s finances on point and running smoothly.

And with their experience across various businesses, they deliver invaluable insights and advice tailored just for your startup’s unique needs.

Aurora Financials audit and assurance services New Zealand — Jonathan Maharaj FCPA
Virtual CFO

✅ Award-Winning Firm |
🌍 Clients Across NZ & Beyond |
🎯 Trusted by 500+ Businesses

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Contact us to discuss how we can build and support your startup’s financial and operational foundation. Visit us to learn more about CFO consulting services in New Zealand

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Jonathan Maharaj FCPA Founder Director Aurora Financials

Jonathan Maharaj FCPA

Founder & Director · Aurora Financials


Wellington, NZ — serving clients nationwide
No consultation charge
No minimum client requirement
Independent advice — no conflicts of interest
500+ NZ businesses served
FCPA Fellow of CPA Australia PrimeGlobal Asia Pacific Member 20+ Years NZ Audit Experience Forbes · NYT Media Featured #1 LinkedIn Creator NZ ACFE Fraud Examiner Member